<blockquote class="ipsBlockquote" data-author="TicTacAnyone" data-cid="196605" data-time="1460598293">
My question is what you guys would do to "fix" or help
12th gen.
</blockquote>
Who?
UF (or whatever they were called at the time) have been bad at fostering and nurturing personalities in their members for years. I'll admit it seems to have started with my beloved 6th Gen, who really were 3 deer-in-headlights little girls who'd rather have ran back home crying than look Natsu-sensei in the eye. It's only because they got to stay in the group for like half a century that they've grown into the memorable ladies that we know.
Since then, I feel both the new member choices and their personality development have been only getting worse. The only truly outstanding member since then who had a good dose of spunk and spark and drive for greatness was Riho and it feels like she's been in and out of the group in a week maybe.
That's not to say a few other members weren't/aren't nice and enjoyable, but I can't help but feel that it's only because we lower the bar and out expectations so damn much.
12th Gen to me is the culmination and crowning moment of this trend of moeblob-ness and frankly I find myself having the hardest time giving a fuck. Combined with the fact that they totally dropped the ball music-wise and their sound formula has ran dry, I don't even know their names or recognize their faces. Maybe except for the girl who speaks English, but after all that her skill was used for was saying one of the two stock sentences punctuated by resounding "EEEEEEEEEEHHHH" from the audience I just gave up having any hope.
I think with the currently quickly growing market and interest in "alternative" idols UF really needs to rethink their game or go the way of the dodo. I've been keeping an eye on the alternative scene for a while and Babymetal or even Ladybaby (RIP) are really just the tip of an iceberg. With the former paving the way it seems that more and more fans in the West are looking for something fresh, edgy, unconventional and fun, rather than another assorted litter of cookie-cutter moeblobs.
I guess I failed to actually answer the OP question, but maybe someone smarter than me will be able to distill the issue from my rant and perhaps come up with a remedy.